company fact sheet

• FOOD FITNESS by phone provides a selection of healthy eating weight loss and health gain lifestyle programs via weekly interactive teleconference calls.
   
• Developed by Kelly Hayford, a nutrition and health coach, January 2003 in Boulder, Colorado.
   
• Kelly Hayford is a nutritional consultant, health coach, and certified herbalist with over 14 years experience in the holistic healthcare field.
   
• As a recovered junk-food junkie with chronic physicals ailments, Kelly developed the FOOD FITNESS by phone program as a way to help others achieve optimal health and well-being through natural, healthy diet and lifestyle habits.
   
• The programming and Eating for Health guidelines are a direct response to unsettling statistics about the Standard American Diet (SAD) and the dramatic rise in chronic degenerative conditions related to diet, including the fact that 64.5% of Americans are now overweight and in less than a decade the rate of adult diabetes has increased by 33%.
   
• FOOD FITNESS by phone programs are conducted via weekly interactive teleconference calls, both live and recorded for ultimate support and convenience.
   
• Teleconferencing was chosen to reach a global audience and so individuals can conveniently and efficiently integrate the programs into their busy lives. Participants dial a teleconference number at the designated program time and listen to lectures, take part in discussions, ask questions, and gain group support.
   
• Program topics cover everything from the basics of Eating for Health, to focus programs that address cleansing, food addictions, hormonal imbalances, improving digestion, food allergies, and overcoming obstacles to healthy eating.
   
• The pre-publication edition of Kelly's book, If it’s not Food Don’t Eat It: The No-Nonsense Guide to Eating for Health, is now available and serves as the companion guide to all FOOD FITNESS by phone tele-programs.
   
• The book provides: educational information on how popular food culture is affecting our health; strategies for adopting and maintaining a healthy eating lifestyle; universal Eating for Heath guidelines; delicious, healthy recipes; and quick, easy food preparation, shopping and menu planning.
   
• The teleconference programs,companion book, interactive website, and individual consultations, all work together to produce profound changes in diet and lifestyle habits, which results in the dramatic improvement of overall health, energy, and weight reduction.